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Lego will focus on marketing effectiveness in 2018 after poor results

BTS's New Lego Collaboration Tests Influence of the Band's Fans - WSJ

Lego Group prepares for global media review | Ad Age Agency News

The Drum | Lego

A 'Digital-First' Agency for an Analog Toy: Lego Taps Initiative for Global Media | Ad Age

The Lego® Agency - Daydream Believers

Apple rated world's most valuable brand; Lego most powerful | PR Week

Holiday campaign 2022 - About Us - LEGO.com

Lego wants to 'rebuild the world' in first global brand campaign for 30 years | Ad Age

Lego: Whale, Caterpillar, Monster • Ads of the World™ | Part of The Clio Network

THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]

IPG's Initiative wins global media duties of The Lego Group: Best Media Info

The Drum | At The Lego Agency, We Work Best In-house, Outside The Spotlight – Here's Why

Target and the LEGO Group Expand Partnership with Limited-Edition Lifestyle Collection, Just in Time for the Holidays

Why Lego is 'upping the ante' on its in-house creative agency

Lego Prepping For Global Media Review 03/23/2023

Building a Playful Brand, Brick by Brick: The History of Lego Marketing

LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog

The Lego Group Appoints IPG's Initiative As Global Media Agency

Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing

Lego Group's In-house Creative Agency Names Leadership

The LEGO group appoints Initiative as global media agency

Minimalist Lego Cartoon Characters

Student's Lego resume goes viral | CNN

Lego reveals first brand campaign in 30 years, Rebuild the World

It's (Mostly) Official: Lego Is the World's Most Loved Brand